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"Grover It Manifesto" TVC Campaign
Project type
- Video Ad.
Date
- Oct, 2022
Location
- Berlin, Germany
Services provided for this project include:
- - Developing the concept and narrative.
- Writing the script and planning content.
- Full-scale video production (including pre-production, on-set production, and crew management).
- Finding and managing locations.
- Sourcing and coordinating talent.
- Managing the budget for creative projects.
- Allocating resources and scheduling.
- Ensuring quality assurance and control.
The 'Grover It Manifesto' is a dynamic advertisement for Grover, a tech rental company, featuring lively text, animated graphics, and real-life footage that highlights a modern approach to technology consumption. It begins with bold German verbs like "TECHNIK MIETEST" (You rent technology) and "RISKIEREN" (take risks) to evoke urgency and encourage a flexible lifestyle, complemented by visuals of a person juggling apples against a city skyline. The ad incorporates playful elements such as commands like 'SPIELEN' (play) and 'AUSPROBIEREN' (try new things), along with humorous clips of cats and robot vacuums, keeping the audience entertained. It culminates in a strong call to action: 'MIETES. LIEBES. GROVER ES.' (Rent it. Love it. Grover it.), paired with rapid scenes of tech gadgets and the Grover.com logo, promoting renting as an innovative and forward-thinking lifestyle choice that empowers you to adapt to the latest technology.
